Hoefler & Frere-Jones

Typefaces: Gotham and Tungsten

Off Book is a series from PBS Arts dedicated to documenting the creative process, and expanding the definition of art. Produced by New York filmmakers Kornhaber Brown, the series premiered with an exploration of “light painting”, and the intention to explore a new artistic genre every episode. Episode two focusses on typography, with H&FJ representing the sub-sub-sub-genre of typeface design. Pentagram partners Paula Scher and Eddie Opara discuss their unique perspectives on typographic identity (in both senses of the word), and designers Julia Vakser and Deroy Peraza of Hyperakt discuss the range and reach of data visualization, a genre unto itself. And kudos to Kornhaber Brown for wrapping up with the one-minute segment, “How to talk about type like you know what you're talking about.” Required pre-holiday watching for our families. —JH

Off Book Episode Two, from PBS Arts

Continuing its celebration of the tenth anniversary of the National Design Awards, The Cooper-Hewitt National Design Museum is offering a wealth of excellent programming this season. On display through April 4, 2010 is Design USA: Contemporary Innovation; if you’re planning a visit soon, make it next Tuesday evening, when you can also attend Thinking in Type, a lecture by H&FJ’s Jonathan Hoefler and Tobias Frere-Jones. Registration is required, and seats are limited.

Thinking in Type
Tuesday, December 8, 2009, 6:30–8:30pm

The Cooper-Hewitt National Design Museum
2 East 91st Street
New York, NY 10128