Hoefler & Frere-Jones

Typeface: Sentinel

Is any typeface more in-the-know than a Clarendon? These smart looking slab serifs have the timeless style of a charcoal gray suit, or a well-chosen pair of horn-rimmed glasses: they’re approachable, welcoming, and effortlessly persuasive. Yet they’re tough to use — out of the question for setting text — because they lack italics.

Enter Sentinel®, a new slab serif from H&FJ. A new take on this lovely and useful style, Sentinel is a refreshingly complete family in twelve weights (Light through Black, with italics throughout) that’s designed to shine in sizes both large and small. Featuring text-friendly features like short-ranging figures, and our Latin-X® character set for extended language support, H&FJ is delighted to present the entire Sentinel family for just $199.

Sentinel. Exclusively at H&FJ.

Typeface: Gotham

Fans of our Gotham typeface will be pleased to find that as of this morning, there are three times as many Gothams in the world as there were yesterday.

Designers who work with Gotham have enthusiastically deployed the fonts in a range of environments. We've seen Gotham on soda cans, boarding passes, billboards and banner ads; we've seen it engraved in marble on a cornerstone, and cast in rubber on the sole of a shoe. One newspaper used Gotham for financial listings, another for saucy tabloid headlines. But what we see the most are designers facing the challenge of making one typeface work across all channels. Last year saw one of the most remarkable examples of this: journalists couldn't stop writing about something that designers have always known, which is that a candidate for president should use the same font for everything, from lawn signs and flyers to the campaign's website.

Making a font work everywhere is a tall order. H&FJ's designers love these kinds of challenges, and are driven by an incurable compulsion to make fonts that can answer everyone's needs. But designing a typeface is an arduous process requiring serious commitment, and we realized early on that if we weren't careful, there could suddenly be an endless number of very specialized Gothams. The prospect of a "Gotham for embroidery" collection and a "Gotham for box scores" was daunting, and ran counter to one of H&FJ's core philosophies: that type families should be as small as possible, but as large as necessary.

So we organized all of these ideas into a coherent design brief, mapped out a way to bring a larger Gotham family to life, and then devoted years to drawing the new fonts that we're delighted to present today. Today’s Gotham contains a total of 66 styles, neatly organized into four widths: regular Gotham, the new Gotham Narrow and Extra Narrow, and the newly-expanded Gotham Condensed. They're all now available, in packages starting at $169, exclusively at H&FJ.

What's inside The New Gothams.

Typeface: Archer

H&FJ is delighted to introduce Archer®, a new slab serif in forty styles. Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm. Romans and italics in eight weights each, including a delicate hairline for display work, and featuring small caps, fractions, tabular figures, and our Latin-X® character set for extended language support. Now shipping in OpenType, with prices starting at $149, plus special savings when you order two or more Archer packages.

Archer. Exclusively at H&FJ.

Welcome to the all new typography.com. It's been more than a few years that we've been thinking about how typefaces are made, how designers use them, and how readers experience them, and today's typography.com is designed to present the complete picture. Below are some of the highlights of what you'll find inside...