News, Notes & Observations from H&FJ

13 October, 2010

The Finishing Touches

In the middle of Gotham, our family of 66 sans serifs, there is a hushed but surprising moment: a fraction whose numerator has a serif. So important was this detail that we decided to offer it as an option for all the other fractions, a decision that ultimately required more than 400 new drawings. Why?

Join us for The Finishing Touches, a behind-the-scenes tour of some of the invisible details that go into every font from H&FJ.

16 June, 2010

Learning Typeface Design

Learning to draw letters is hard enough, but learning to create typefaces is something else entirely. For those with an interest in both, H&FJ’s Sara Soskolne will be teaching “Turning Letters into Type,” a week-long workshop at New York’s School of Visual Arts, July 12–16. Registration is now open, and seats are limited.

Soskolne, who has contributed to some of H&FJ’s most exhaustive projects (Verlag, Chronicle, Gotham) and some of its snappiest (Tungsten, Sentinel, Numbers) will introduce the tools and principles of digital typeface design by working with students individually on projects of their own invention. “Be it systematizing your own lettering, imagining a complete alphabet from a found fragment,” she says, “articulating that ideal set of forms in your mind, or reviving a non-digital typeface you love,” letters will come alive as type. The workshop will foster a critical eye for shapes and spacing, and a deeper understanding of how typefaces work, all skills critical to both type design and typography. Prerequisites include experience with Bézier drawing (know Illustrator?), and either lettering or typography. —JH

29 March, 2010

Ask H&FJ: Mixing Fonts

Every font shown on this site is accompanied by a set of suggested pairings. These are all personal selections (would that they could be automated!) and we're often asked about our methodology for deciding what fonts go together. The truth is that these are intuitive choices: since we design all the fonts ourselves, we're intimately familiar with their visual, functional, cultural and historical qualities, and just have a general sense of "what goes." And yet there are always surprises: I'd never have guessed that the geometric sans serif Gotham had any affinity for the humanist sans Whitney, nor that Vitesse and Archer — two slabs serifs with dramatically different personalities — could get along.

Lately I've been wondering if it might be possible to abstract from these examples some generalities about font pairings, and have come up with a couple of thoughts. Curiously, everything seems to revolve around a single idea about how fonts relate: you’ll find the whole story below. —JH

30 September, 2009

New Fonts: A Graphic Designer’s Perspective

Typeface: Tungsten

Most graphic designers choose the fonts that best fit their projects. Brian Hennings does the opposite: he chooses the projects that best fit the fonts. A resident designer at H&FJ, Brian shares with me the responsibility of creating all of the sample art you’ll find on this site. His is a strange universe of the fictitious: signage programs for mythical cities, book jackets for unwritten novels, product literature for items you cannot buy, broadcast graphics for live sporting events that you can’t quite identify. (They might have a ball, horses, cars, rifles, or all of the above.) His fake cookbook recipes have immaculate typography, but I wouldn’t recommend trying to cook from any of them.

Two weeks ago, H&FJ released our new Tungsten font family, accompanied by an unusually large collection of sample art: Brian and I just couldn’t put the new fonts down. The feedback we received was extraordinary in both its kindness and its volume, and I was especially happy to see so many designers specifically mention the art that we’d worked so hard to create. Since Brian’s job gives him a unique perspective on typography — plus enviable access to fonts that the rest of the world won’t see for years — I asked him to share some of his observations about the process: what it’s like to use a new font that no one’s ever used, what it tells you about itself, and what it reveals about typography in general. Without further ado, here’s Brian... —JH

Continues...

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