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News, Notes & Observations from H&FJ

12 December, 2008

Typographic Gifts for Designers, Part 13

Typeface: Knockout

The disappearance of wood type has something to do with the slow fade of letterpress from the world of commercial printing; it also has something to do with that dude at the flea market who sells hot-glued wood type sculptures on the weekends. And the Dust Bowl didn’t help: seventy years ago, Americans throughout the Great Plains discovered that blocks of hardwood impregnated with linseed oil could be very useful in a whole new way, so into the furnace they went.

Uppercase Gallery in Calgary has collected some wood type that’s been removed from circulation, and is offering it as the cheerfully packaged Authentic Vintage Woodtype Lettermix. We’re delighted that they chose our Knockout font family for the packaging, a typeface founded in the very sans serifs that their package contains. —JH

Hoefler & Frere-Jones

 

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