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News, Notes & Observations from H&FJ

17 September, 2007

Oakleaf: Glyphs Gone Wild

This weekend, 107 news outlets around the world picked up this AP story about the custom typeface we designed for one of our favorite organizations, The Nature Conservancy. "What it looked like," writes journalist Erin McClam, "was not so much an alphabet but a masquerade ball for 26 capital letters that had arrived early, stayed late and gotten into the good liquor."

The font, which we've been calling "Oakleaf," is a cousin of our Requiem typeface. (These characters aren't currently available for sale, but keep an eye on this page for updates.) The AP should be posting has just posted more illustrations of the font, but in the meantime here's the money shot to which the article alludes: the word "Koninklijke," H&FJ designer Andy Clymer's homage to his alma mater, the Type & Media program at the Royal Academy of Art (Koninklijke Academie van Beeldende Kunsten) in the Hague. — JH

Hoefler & Frere-Jones

 

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