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News, Notes & Observations from H&FJ

6 June, 2009

Don’t Believe the Type!

We will, we will Rockwell. Rock the Caslon. I Meta Girl. ITC Clearly Now. Tempted by the Frutiger ’nother. Weiss Do Fools Fall in Love? Rockwell Amadeus. Dax The Way (uh huh, uh huh) I Like It. Please Mistral Postman. If I Could Turn Back Times. Gill Sans in a Coma. Get Down Onyx. Myriad a Little Lamb. Clarendon (I Know This World is Killing You.) On the Wingdings of Love. I Wanna Bold Your Sans. Some Like it Haettenschweiler. Janson Queen. I Do Not Want I Avant Garde. Scenes From an Italic Restaurant. Hang On to Your Eagle. Take a Janson Me. My Name is DIN (and I am Fonty.) Font Like an Egyptienne. Hotel Caledonia. Electra Avenue. Garamond (My Wayward Son.) My Tahoma. Fear of a Black Italic. I’m So X-Heighted. Nothin’ V.A.G. Thing.

Twitter is reaching a cultural apotheosis right now with the #fontsongs topic, still trending strong. (Ms. American Typewriter Pie, Burning Down the House Gothic, Love Me Two Times Roman, Ring My Bell Gothic...) Special thanks to everyone who included an H&FJ font in their title (We Are The Champion, Knockout on Heaven’s Door, Whitney Baby One More Time, Dirt Didots Done Dirt Cheap, Auld Verlag Syne, It’s a Hard Knox Life, Chronicle Man...)

Yesterday I asked — rhetorically, I thought — “who can work Arnold Böcklin into one of these?” Meeting the challenge triumphantly came @mattwiebe with It’s Arnold Böcklin Roll (But I Like It), @mlascarides with Keep Arnold Böcklin (In the Free World), @angvalenz with Block Böcklin Beats, and @e_limbach’s No Sleep Till Böcklin. (I would also have accepted They Say The Arnold Böcklin Roll Is Still Beating.) Anyway, next challenge: “Figgins’ Two Lines Pica Antique No. 2.”

The thread’s still running if you want to join in. And if you really love me, darling, bring me Exocet. —JH

Hoefler & Frere-Jones

 

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