From out of the six typefaces originally created for the Guggenheim Museum comes Verlag, a family of 30 sans serifs that brings a welcome eloquence to the can-do sensibility of pre-war Modernism. 30 styles, from $199

High performance meets high style in Mercury, a family of text and display faces specially designed to shine in different media. 69 styles, from $199

Signage fonts favor clarity, editorial ones demand space-efficiency. Originally designed for the Whitney Museum, our Whitney family tackles both challenges. 58 styles, from $199

A ‘technical letter’ that goes from friendly to high-tech to cheeky with ease, Gotham Rounded is the stylish but hard-working cousin of our famous Gotham typeface. Eight styles, from $179

The world is filled with recognizable and unique numbers that have never been available as typefaces — until now. Sixteen fonts inspired by everyday numbering. Sixteen styles, from $129

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19 August, 2009

Inside the H&FJ Drawing Office

A View of the Drawing-Office of Hoefler & Frere-Jones, Manufacturers of Phonograms & Allophones. Special Designs & Estimates Submitted on Enquiry. Write: H. & F.J., Houston-Street, New York.

Just kidding. Thanks, Eric Baker, for the photo! —JH

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Tags:

Photography, Lettering, Hoaxes & Frauds

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