H&FJ News | Hoefler & Frere-Jones

A family of energetic display faces in the baroque style, Hoefler Titling is the large-size counterpart to our Hoefler Text family. Twelve styles, from $199

A new width of Gotham designed for space efficiency — think web graphics, publications, annual reports, and signage. Sixteen styles, from $169

Friendlier than your average slab serif, Archer is forthright, colorful, credible, and charming. Romans and italics in eight weights each, including a delicate hairline, featuring small caps, fractions & tabular figures. 40 styles, from $149

A vigorous hybrid of time-honored forms and contemporary design strategies, Chronicle is a suite of typefaces that brings strength and utility to the classic serif. 106 styles, from $199

Signage fonts favor clarity, editorial ones demand space-efficiency. Originally designed for the Whitney Museum, our Whitney family tackles both challenges. 58 styles, from $199

From out of the six typefaces originally created for the Guggenheim Museum comes Verlag, a family of 30 sans serifs that brings a welcome eloquence to the can-do sensibility of pre-war Modernism. 30 styles, from $199

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11 September, 2009

“Someone Found a Letter You Drew Me, On the Radio...”

Typeface: Gotham

This afternoon, typography joins the ranks of the wonderfully obscure on Please Explain, my favorite segment of the Leonard Lopate Show: Steven Heller and I will be on hand to discuss, if not actually explain, typography. If you're in the New York area, join us around 1:20pm EST at WNYC-FM 93.9 or AM 820, or follow the podcast at wnyc.org. —JH

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