From out of the six typefaces originally created for the Guggenheim Museum comes Verlag, a family of 30 sans serifs that brings a welcome eloquence to the can-do sensibility of pre-war Modernism. 30 styles, from $199

High performance meets high style in Mercury, a family of text and display faces specially designed to shine in different media. 69 styles, from $199

Signage fonts favor clarity, editorial ones demand space-efficiency. Originally designed for the Whitney Museum, our Whitney family tackles both challenges. 58 styles, from $199

A ‘technical letter’ that goes from friendly to high-tech to cheeky with ease, Gotham Rounded is the stylish but hard-working cousin of our famous Gotham typeface. Eight styles, from $179

The world is filled with recognizable and unique numbers that have never been available as typefaces — until now. Sixteen fonts inspired by everyday numbering. Sixteen styles, from $129

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12 November, 2009

Down Mexico Way

Photo: Nick Sherman. Typeface: Gotham Black

An enchanting bit of Gotham seen en route to ATypI Mexico: timbered lettering, on the storefront for Guru, a gallery and design emporium in Cuauhtémoc owned by graphic designer Quique Ollervides. Thanks for sharing this, Nick! —JH

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Tags:

Gotham, Signage, Wood Type, Made with H&FJ, Big Type

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