Hoefler & Frere-Jones

Typeface: Knockout

When we designed the Knockout type family, which celebrates the exuberance of nineteenth century wood type, we wondered: what designer would knowingly use the fonts to recall a world of quack medical cures and traveling vaudevillians? The answer, as it so often turns out to be, is “smart aleck Canadian advertising agencies.” Behold the truly excellent Grip Limited, who have created a typographic tour-de-force in Knockout (and a little Archer) that really repays scrolling in all directions. I especially like the end of the second column. —JH