From out of the six typefaces originally created for the Guggenheim Museum comes Verlag, a family of 30 sans serifs that brings a welcome eloquence to the can-do sensibility of pre-war Modernism. 30 styles, from $199

High performance meets high style in Mercury, a family of text and display faces specially designed to shine in different media. 69 styles, from $199

Signage fonts favor clarity, editorial ones demand space-efficiency. Originally designed for the Whitney Museum, our Whitney family tackles both challenges. 58 styles, from $199

A ‘technical letter’ that goes from friendly to high-tech to cheeky with ease, Gotham Rounded is the stylish but hard-working cousin of our famous Gotham typeface. Eight styles, from $179

The world is filled with recognizable and unique numbers that have never been available as typefaces — until now. Sixteen fonts inspired by everyday numbering. Sixteen styles, from $129

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4 January, 2008

A Change We Made

Typeface: Gotham Bold

Literally: that's our Gotham typeface, as used by Senator Barack Obama. Curiously, John Edwards is also using Gotham, giving the font a combined 68% of the vote in Iowa! —JH

Change.

•

Tags:

Politics, Gotham, Video, Obama

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