H&FJ News | Hoefler & Frere-Jones

Friendlier than your average slab serif, Archer is forthright, colorful, credible, and charming. Romans and italics in eight weights each, including a delicate hairline, featuring small caps, fractions & tabular figures. 40 styles, from $149

A sans serif in 32 styles, Knockout includes the burly "Series G" that’s stackable: its overstuffed curves and broad x-height guarantee that every setting is as black as possible. 32 styles, from $169

Signage fonts favor clarity, editorial ones demand space-efficiency. Originally designed for the Whitney Museum, our Whitney family tackles both challenges. 52 styles, from $199

Our Gotham Condensed collection expands from four styles to eighteen, including italics through the entire range of weights — from Thin to Ultra. Eighteen styles, from $169

A vigorous hybrid of time-honored forms and contemporary design strategies, Chronicle Text is a suite of typefaces that brings strength and utility to the classic serif. 106 styles, from $199

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4 January, 2008

A Change We Made

Typeface: Gotham Bold

Literally: that's our Gotham typeface, as used by Senator Barack Obama. Curiously, John Edwards is also using Gotham, giving the font a combined 68% of the vote in Iowa! —JH

Change.

•

Tags:

Politics, Gotham, Video, Obama

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