Hoefler & Frere-Jones

Typeface: Gotham Medium

Veteran campaigners know that the best way to gain someone's vote is to be photographed holding their baby. It seems that the same goes for fonts: it's hard to take a non-partisan stance when one of the candidates looks so good standing in front of your typeface. Helvetica director Gary Hustwit shared this image with us, along with a hopeful observation about both the candidate and the typeface behind him:

"I think it’s interesting that the design of Gotham was influenced by early Modernism, another movement that was about change and social idealism. And I like that the design aesthetic that may help move Obama into the White House was inspired by the humble NY Port Authority Bus Terminal sign."

A Font We Can Believe In, from the Helvetica Film Blog. —JH