Fonts For The Web: Two Lectures by Jonathan Hoefler, November 2 & 14

What makes a good webfont? Before we wrote the first line of code for Cloud.typography, or lit the first pixel of our first ScreenSmart font, we began the search for a solution to this riddle. The answers are unexpected: a good webfont is more than just legible, and more than just attractive, and some provocative solutions come from some unexpected places. Webfonts can learn a lot from nineteenth century engraved maps, twentieth century dictionaries, and twenty-first century authors.

If you’re in New York this month, join me at Ampersand NYC this Saturday, November 2, or at a special lecture for AIGA/NY on November 14, for an exploration of what constitutes fine typography on the web. I’ll be sharing a behind-the-scenes look at how we brought our library of fonts to the web, and some new ways of looking at type that are useful for every cross-disciplinary designer. —JH

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