Hoefler & Frere-Jones is very proud to be among the honorees of the 2011 National Design Awards, announced this morning by the Smithsonian’s Cooper-Hewitt National Design Museum.
An official White House project created to increase national awareness of the role of design, the National Design Awards are given annually in recognition of excellence, innovation, and lasting achievement in design. Now in its twelfth year, the award celebrates the achievements of designers in ten categories from architecture to fashion. In 2009, H&FJ became the first typeface designers ever to be recognized by this prestigious award, and Jonathan Hoefler, Tobias Frere-Jones and Carleen Borsella were among the honorees invited to a special luncheon at the White House hosted by first lady Michelle Obama.
We are again honored to be in such distinguished company at the National Design Awards. In recognition of his extraordinary influence on both the study and practice of graphic design, Steve Heller will receive the 2011 Design Mind award. Ben Fry, co-architect of the Processing programming language, will be recognized for his groundbreaking work in data visualization with the award for Interactive Design. And of special significance to everyone at H&FJ is the 2011 Lifetime Achievement Award, which this year will be presented to our longtime friend and colleague, type designer Matthew Carter. These are extraordinary times for typeface design. —H&FJ