Hoefler & Frere-Jones on PBS

Typefaces: Gotham and Tungsten

“Off Book” is a series from PBS Arts dedicated to documenting the creative process, and expanding the definition of art. Produced by New York filmmakers Kornhaber Brown, the series premiered with an exploration of “light painting”, and the intention to explore a new artistic genre every episode. Episode two focusses on typography, with our own Jonathan Hoefler and Tobias Frere-Jones representing the sub-sub-sub-genre of typeface design. Pentagram partners Paula Scher and Eddie Opara discuss their unique perspectives on typographic identity (in both senses of the word), and designers Julia Vakser and Deroy Peraza of Hyperakt discuss the range and reach of data visualization, a genre unto itself. And kudos to Kornhaber Brown for wrapping up with the one-minute segment, “How to talk about type like you know what you’re talking about.” Required pre-holiday watching for our families. —JH

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