Made with Cloud.typography

Navigator Logistics

Endearing animations and meticulous type strike just the right tone in this small site for an international company.

When Navigator Logistics, a forwarding service company in Finland, brought on designer Nigel Payne to update their site, the collaboration resulted in a fresh design full of crisp typography and lively illustrations. “Right from the get-go, I knew the site’s illustrations were going to be in a limited color palette, and line-based,” said Payne. “I wanted a typeface that paired nicely with the technical blueprint style, but also had a little fun about it. Gotham Rounded felt just a little younger than his older, more sober brother, Gotham.”

Payne built the site around a compact palette, using just two weights of our Gotham Rounded ScreenSmart family. Though ScreenSmart fonts are engineered specifically for text sizes, Navigator Logistics uses them with equal success in headline sizes, using CSS letterspacing to manage the fonts’ fit, coaxing lovely voices out each style.

The site uses subtle changes in typography, illustration style, and animation to distinguish three discrete sections, presenting an overview, a list of capabilities, and contact details within a single page.

For mobile users, CSS media queries not only reshape the grid and eliminate discretionary details, but introduce buttons for calling the company directly — a smart use of the medium, and a thoughtful detail for users. —NW

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