New from H&Co: Nitro & Turbo

In contrast to our last release, a hundred-style family inspired by tiny engravings on vintage maps, today we’re introducing a two-style family of forward-looking, stadium-sized letters: meet Nitro & Turbo.

The irrepressibly energetic Nitro grew out of a commission from Michael Bierut at Pentagram, to create an original typeface for the New York Jets. An unusual project, Nitro started not with a moderate weight roman, but with a black italic, usually the most peripheral member of a type family. Instinctively we felt that Nitro could benefit from a companion design, but what? What additional style could offer a visual counterpoint, while sharing the design’s explosive energy and unstoppable momentum?

In place of a companion roman or a set of lighter weights, we decided to explore one of typography’s less obvious directions: the backslant. Like every project that begins with an unvoiced “how hard can it be?”, the answer came back, “harder than you think.” Backslants are eye-catching because they confound expectations, but tricky to draw because they go against the natural motion of the hand, the pen, and the alphabet itself, making them a design challenge as formidable as it is irresistible.

The result of the project is two fonts, the forward-leaning Nitro, and the backward-leaning Turbo. Both fonts have the versatility of a good hot pepper: they add a useful dash of fire to a surprisingly wide range of recipes, and in the right setting, they’re fantastic on their own.


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