Introducing Office Fonts from H&Co

Every organization should brand its custom collateral: the proposals, statements, presentations and reports through which it communicates the most. Office Fonts from H&Co can help: they’re specially designed for users of Microsoft® Word, Excel®, Powerpoint®, Pages®, Numbers®, and Keynote®, the business software that runs typography’s last mile.

You know this company: their logo’s in Gotham, their website’s in Gotham, there’s Gotham in their outdoor advertising and their television spots. There’s Gotham in the window of every branch, and inside, Gotham on the in-store displays and the printed brochures. And then the estimate you’re given from their sales associate will be in Arial, your sign-up contract in Times Roman, and your next two years of monthly statements in something someone picked at the lettershop. Typography can be the least expensive and most effective way of reinforcing a brand, or the quickest way to dilute it.

Meet Office Fonts.

Office Fonts from H&Co allow everyone who speaks for the brand to use the same consistent voice. They’re adaptations of some of our most popular typefaces, specifically created for use in the applications that generate personalized communications. They allow an organization’s branding to extend beyond the projects that designers themselves create, to include the reports, proposals, statements, and presentations prepared by non-designers — often the bulk of how any organization communicates.

How They Work

People use the fonts that are easiest: the ones that live in their font menus, work in their software, look good on screen, and behave in familiar ways. H&Co’s Office Fonts are designed for people who use word processors, spreadsheets, and presentation packages, allowing them to participate in the brand typography.

All Office Fonts from H&Co feature:

— Familiar Families. No one looking for “regular type” should have to choose between Book and Medium. In place of the more detailed palette of styles that can be confusing for both businesspeople and their software, H&Co’s Office Fonts are provided in the customary four-style arrangement of Regular, Italic, Bold, and Bold Italic. Bold and Italic styles are mapped to the standard keyboard shortcuts B and I, to avoid the artificially “smeared” and “sloped” romans for which office documents are notorious.

— Enhanced Clarity. H&Co’s Office Fonts have a larger lowercase, a more generous fit, and clearer gestures, making them easier to read both on screen and in print (compare the A columns, above.) They have a heightened contrast between regular and bold styles, to make boldface type unambiguous (A1), and are engineered with ScreenSmart™ technology to render crisp and clear text on Windows.

— Friendly Features. Only a designer should have to contend with old-style figures, lining figures, or tabular figures. Office Fonts from H&Co include one and only one set of numbers, built on a fixed width to ensure that columns of numbers align neatly (B). Numbers are designed to the same width across all styles in a family, ensuring that highlighting text in boldface won’t disrupt the grid (C). And all Office Fonts feature numbers that coordinate with both lowercase and capital letters, making complex syntax easier to read (D).

— Compatibility. Office Fonts from H&Co are produced in TrueType format, to support even the simplest (and oldest) business applications. The same font files can be installed on either Mac or Windows, making asset management and deployment easier.

Today we’re introducing twelve families of Office Fonts, all of them available for purchase and download. Some coordinate with our best-known typefaces (which serve the world’s best-known brands), Office Fonts for Gotham, Archer, Whitney and Sentinel. We’re also introducing Office Fonts for some of our newest releases, including this year’s Whitney Narrow and Operator. Below is just a taste of what Office Fonts can do.

Introducing App.typography

Now you can use the H&Co fonts you love to publish apps, digital publications, eBooks, and more. Meet App.typography, the simple font licensing solution for digital publishers.

App developers lavish such care creating thoughtful, lovely experiences, places where users can return again and again, and always feel at home. For all the time we spend browsing the web, we’re spending more and more time using our devices’ native apps, a trend that’s poised to continue with the arrival of mobile-minded projects like Facebook Instant Articles and Apple News. The one thing that all mobile experiences have in common is type, making it more important than ever to get the type right — to use the right fonts to create the sophisticated, expressive environments that users deserve.

We’ve long worked with our clients to bring typography into the mobile space. For some, it means developing cross-channel typography that aligns their print, web, and mobile products; for others it means choosing fonts that solve problems, and help shape the user experience from the outset. We’ve found that the needs of designers, developers, publishers, news organizations, institutions and brands are all a little different, but what everyone wants is for type to be functional, and for licensing to be painless. We want these same things, and more: we want to furnish app developers with the same high-quality tools available to print and web designers. We want developers to have access to everything that a font family has to offer, to be free to match the font to the medium and the experience, and to be relieved of having to count styles, platforms, or downloads. In short, we want to do everything for app developers that Cloud.typography did for web developers, allowing people to use their existing H&Co libraries in a whole new way.

Meet App.typography.

App.typography is a service that enables you to publish apps, digital publications, or eBooks that incorporate any of the H&Co fonts you’ve bought for your computer. It’s a new model for licensing fonts, one that’s based not on the number of font styles that you choose to embed, but the number of titles that you publish.

For developers, App.typography means the freedom to choose from whichever fonts you’ve bought, including as many styles as necessary to create the perfect experience. We’ve defined “an app” in the broadest possible way, so that the product you create for iOS, Android, and Apple TV — even if the versions for the Apple Watch and the Samsung Galaxy Tab don’t share a single line of code — is covered by a single App.typography subscription.

For publishers, App.typography offers the ability to port your existing typography to digital publications and eBooks, to distribute these in a vast array of different formats, and to cover all of the books that you publish under a single imprint. Use as many fonts as you’ve purchased, to publish as many books as you like, and see them downloaded as many times as possible, all with a single App.typography subscription.

The Fonts

An App.typography subscription covers all the H&Co fonts you’ve purchased for your computer, and all the fonts that you buy in the future. This extends to the entire H&Co library of more than 1,300 styles, including our nineteen families of ScreenSmart fonts that are specially designed for the screen. You’ll find countless solutions for app design in the H&Co library: fonts with tabular figures for game scores and activity timers, compact fonts for narrow columns, and high-performance text faces for extended reading. Spend some time at Discover.typography if you’re looking for inspiration, or get started with App.typography today.

Use Fonts in Email

Now you can use Cloud.typography to style email campaigns with your favorite H&Co fonts.

Designers who love type want to use it everywhere. And that’s an obsession that perfectly aligns with what clients need: why not brand all of a company’s communications consistently? Subscribers to our Cloud.typography service, who use H&Co fonts for their web and mobile communications, have recently begun asking about extending their typography to email as well. So we’re delighted to announce that starting today, all Cloud.typography subscriptions now include the ability to use fonts in email campaigns. We’re pleased to offer yet another way to use the power of typography to extend a brand’s voice.

A distinctive, high-quality typeface helps email stand out.

For many companies, email is the most direct way to communicate with their customers. It’s a critical part of any marketing strategy, but still a tough puzzle to crack: while people check their email constantly, and one-third of marketers say their subscribers read most of their email on mobile devices, nearly two-thirds of companies are looking for new ways to improve email personalization. It’s harder than ever to make email stand out — which is where the right typeface, chosen with care, can help. Now, your email campaigns can take part in everything that makes your brand unique, including its typography.

With Cloud.typography, readers of email can experience the same high-quality screen typography that they’ve come to expect from H&Co fonts on the web. Because email uses type at text sizes — and often, features so much text — email campaigns are the perfect place to use H&Co’s ScreenSmart fonts that are optimized for reading at small sizes. Take a look at our growing collection of ScreenSmart fonts specially tuned for text sizes, and then log in with your Cloud.typography subscription, where you’ll find an option for “email campaigns” included in all of your webfont projects.

Now, your email campaigns can share the same branding as all of your other communications.

Email is still a new frontier for typography. On the reader’s side, support for fonts is limited, but growing: many desktop and mobile apps like Apple Mail and Microsoft Outlook support webfonts, but most browser-based clients like Gmail don’t. In other words, a branded email sent to a gmail.com address will render with webfonts if it’s being read in an application like Mail or Outlook, or on the mail app on the owner’s iPhone, but it won’t show the branded fonts if it’s being read inside a web browser. But as always, Cloud.typography won’t interfere with your message getting through: when someone reads a branded email in an application that doesn’t support webfonts, they’ll simply see it appear using the same system fonts that you’re using today.

Cloud.typography uses your available pageviews to satisfy email opens, with each open counting as a single pageview. You’ll find more information in our email FAQ, and some best practices for using fonts in email in the Cloud.typography user guide. If you’re using H&Co fonts in your other communications but aren’t yet a Cloud.typography subscriber, join today and you’ll have instant access to all the H&Co fonts you’ve ever purchased in the past, without the need to buy them again. Subscriptions start at $99/year.

We’re excited to offer designers a new tool to both elevate their typography and expand their reach. Fonts are the foundations of so many memorable experiences, and we’re glad to see H&Co fonts playing yet another role in the ways that successful and timeless brands communicate. —H&Co.

Webfonts with Stylistic Sets

Now there’s a way to transform your web typography at the touch of a button: introducing Stylistic Sets for webfonts at Cloud.typography.

In search of the perfect form for each of a font’s thousands of characters, typeface designers sometimes encounter questions that have more than one answer. Perhaps a flowery capital Q captures a font’s elegance, but one with a shorter tail is more practical when there’s no room for flourish. Perhaps a smart and serious typeface suddenly becomes cool and playful, with a subtle alteration to its lowercase a. H&Co loves making typefaces that offer different voices, and ones that anticipate and solve problems, which is why we’ve long furnished our desktop fonts with alternate characters that offer designers stylistic and functional options. Starting today, Cloud.typography users can achieve this same sophistication on the web, fine-tuning webfonts using a powerful OpenType feature called stylistic sets. Uniquely, we’ve implemented this feature so that it works not only in cutting-edge browsers, but in all browsers that support webfonts, so that your typographic preferences can be a fundamental and consistent part of the way you work with type.

At its simplest, a stylistic set replaces one character with an alternate form, such as the optional “single-storey” lowercase a available in Gotham, above. Activating this option affects not only the letter itself, but all of its related forms, including the à accent seen here. Usefully, Cloud.typography automatically makes this same change across all of a family’s styles, a welcome bit of housekeeping in a sixteen-style family like Gotham:

These adjustments are known as stylistic sets because they allow related transformations to be grouped together and controlled by a single switch. The “curly commas” option in the Whitney typeface affects not only the comma, but the semicolon, and both the open and closed forms of the single quotes, double quotes, and baseline quotes. The ability to manage complex adjustments with a single checkbox makes it easy to ensure consistency across your typography: not everyone would guess that turning on Whitney’s flat-sided M would change not only the capital and small cap forms, but also the symbols for trademark (™) and servicemark (℠).

Each of our type families has different stylistic sets, inspired by the natural properties of the design. There are versatile typefaces such as Surveyor in which common characters like f and g can be dramatically reshaped, straightforward headline faces like Tungsten Rounded that let you fine-tune details as esoteric as the percent sign, and exuberant display faces such as Landmark that include five different mechanisms for managing accents. Our Stylistic Sets FAQ details the things that await you in the H&Co library, a few highlights of which appear below. On behalf of our type designers who devise these characters, and the Cloud.typography team who brought this work to the web, I look forward to seeing what you build with these new tools! —JH

Use Fonts on iOS!

Now you can install H&Co fonts on your iPhone and iPad, and use them in applications that support fonts.

Great mobile apps like Pages, Numbers, and Keynote make it easier than ever to use your iPad and iPhone not just to consume content, but to create it. Typography, a long-missing piece of the puzzle, just got a lot better: starting today, your iOS 7 devices can use all the Hoefler & Co. fonts you’ve ever purchased, and you can install them directly from this site. Free.

Using Safari on your iPad or iPhone, head over to your Font Library page. You’ll see a list of fonts you’ve licensed for your computer, each with an add to device link that installs them directly into your mobile device. Managing fonts on iOS is easy — you’ll find more information about it in our FAQ. Enjoy!

Pages on the iPad, using Tungsten, Gotham, Sentinel, Surveyor, and Whitney.

Making One’s Own

“I never wanted to draw typefaces, I wanted to have typefaces.” I found myself uttering these words to a filmmaker this past spring, who shared them first with an audience of design luminaries, and then with the entire internet. It’s a strange sentiment, but one that’s familiar to anyone who makes things: as a designer, I couldn’t find the tools I needed, so I made my own. I designed typefaces to fill measurable holes in my palette, and to help me do things that other fonts couldn’t. As it turned out, the business of identifying these opportunities and inventing things to satisfy them became a project unto itself, which is how this company came to be, working to create the typefaces that help designers do more.

My work at Hoefler & Co. gives me the chance to contribute not only to the fonts themselves, but to a range of communications that use them, from paper invoices to type specimens to web applications. Each of these projects invites different ways of using type, and each raises different questions about what kinds of tools might help designers like us do our jobs more effectively. As someone who came to design through programming, I especially love the web: I find it satisfying to experience and rewarding to design for, even if I’m impatient with the pace of its growth as a typographic medium. Having outgrown an infancy of core webfonts that were high in quality but few in number, the web moved squarely into its adolescence, full of exuberant but badly behaved fonts that have yet to live up to their potential. Most webfonts are hard to read at text sizes, especially on Windows. Type is often broken, congested, or muddy; font families available for the web regularly include styles that are untenable on the screen. Indispensable tools like small caps and tabular figures have been ignored, limiting the ways in which designers can organize and articulate information. In response to these challenges, and in keeping with our tradition of helping designers solve problems, we created Cloud.typography, a webfont solution for design professionals. Like the fonts themselves, Cloud.typography is a tool, built to provide everything you need to create online experiences with the level of quality you’ve come to expect from us.

Typefaces are designed to solve problems. A good webfont should take on the biggest challenges of all.

Our goal wasn’t just to port our library of fonts to the web, but to create a new typography that suits this medium — not just fonts on the web, but fonts for the web. These are our ScreenSmart fonts, designed from the pixel up, and built to perform at text sizes as small as nine pixels. One rewarding milestone in designing a typeface is getting to use it yourself, which we’re doing today: the redesigned blog you’re reading features three of our new ScreenSmart families (Mercury SSm, Whitney SSm, and Gotham SSm) as well as our multipurpose Sentinel family for headlines. ScreenSmart fonts give us the opportunity to be as expressive online as we are in print, and Cloud.typography ensures that this same experience is delivered to readers on all browsers and all platforms. We’ve taken the opportunity to rework all six years’ worth of blog entries, to take advantage of all things we can now do with Cloud.typography: jump in and you’ll find exotic punctuation marks, extended accent sets, obscure and typographically complex numbers, unexpected kerning pairs, and letters brought back from extinction — all rendered using ScreenSmart fonts that are specifically designed for online text. These are the tiny moments in which a good webfont shines, and where typography proves its value to authors, designers, and readers.

The launch of Cloud.typography means a return to the blog, which has long been dormant while we’ve worked to complete this four-year project. There’s much to discuss, and a lot of surprises from us in store: I hope you’ll keep us bookmarked. —JH

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