Annual reports offer designers a marvelous opportunity to strut their stuff. In the hands of a thoughtful typographer, a dense volume of technical text can become warm and welcoming, its changing rhythm of introductions, statements, analyses, and disclosures calling for a beautiful typographic system to help organize the text. Financial data can be uniquely satisfying to design, offering an irresistible opportunity to work with large type families in intricate ways. There are tables both long and short, as well as charts, graphs, and diagrams, all studded with headings, footnotes, and legends that defy even the most ingenious grid.
Each of these details places a special burden on the fonts, making it especially important to choose the right palette up front. We’ve collected some thoughts about choosing fonts for annual reports on Ask H&FJ, where you’ll find four things to think about when considering a typeface — and five families of fonts designed to meet these specific challenges.