Adventure Typography!

Some new features at discover.typography make it easier than ever to spot fonts in the wild.

Among the contributors to discover.typography are a couple of serious campers, a few people who enjoy a good hike, and at least one fledgling birdwatcher. At least one of us may have been involved in scouting as a kid, where the pursuit of such outdoorsy merit badges as Indian Lore, Basketry and Leatherwork pointed damningly to a future as the proprietor of a type foundry. But even for an indoorsy designer-to-be, there was much to love about camping: compact kits where things cleverly nested together, secret codes involving flashing lights or colored flags, the iconography of uniform badges, and multi-functional Swiss Army knives that prepared gutsy woodsmen for fixing eyeglasses or opening bottles of wine on the frontier. There was also the night sky, the joy of telling a chestnut tree by its leaves or a cottontail rabbit by its tracks, and the discovered pleasures of both camaraderie and solitude. It was with all this reverie in mind that we set to work on Trail Mix, a meditation on the outdoor life, in type.


The new controller.

Trail Mix includes a couple of unexpected type treatments for the web, from type wrapping a three-dimensional object, to letters rendered in embroidery. But the most significant change is to the controller, which identifies which fonts are used in each piece of art. Now you’ll see more detailed information about the fonts that go into our work — for example, not just that we used “Gotham,” but which specific styles we chose from the Gotham Narrow 1 package. We’ve also made the controller and the artwork mutually interactive, so you can select a font’s name to see where it appears in the art, and vice versa. And as always, there are a couple of easter eggs in store for the eagle-eyed, Eagle Scouts among you. Be prepared. —JH

Taxonomy Meets Typography

Tina at Swissmiss turned me on to this lovely poster by Decoylab, which wouldn’t you know it makes lovely use of Gotham Extra Light. I’m amazed that designer Maiko Kuzunishi came up with so many recognizable silhouettes, more so that she found so many that are sympathetic with the shape of their initials. (The B is almost a butterfly already, but who’d have seen the J in jellyfish?) Maiko imagines her poster as a fine addition to a child’s room, and I agree: it’s cheerful, engaging, and subliminally inculcates in tomorrow’s animal lovers a taste for fine typography. —JH

Oakleaf: Behind the Scenes

Kathy Willens, Associated Press

The typeface we designed for The Nature Conservancy is an extension of our Requiem font, which explores the work of sixteenth century scribe Ludovico Vicentino degli Arrighi (1480–1527). Arrighi is best remembered as an exemplar of the written italic, but his upright roman capitals capture an interesting balance of calligraphic and typographic traditions. The three variations of the capital T on the left offer different ways of reconciling the influences of the seriffed inscriptional letter and the swashed written one, and it was this kind of tension that we hoped to explore further. On the left screen is an enlargement from Arrighi’s 1523 writing manual Il Modo de Temperare le Penne, and on the right are two variations of the capital E in the font we designed. The cursive form on the left was one of the first digital drawings made by designer Andy Clymer, and we all thought it was immediately successful. In the final font, it’s almost perfectly preserved from this initial stage.


Oakleaf: Glyphs Gone Wild

This weekend, 107 news outlets around the world picked up this AP story about the custom typeface we designed for one of our favorite organizations, The Nature Conservancy. “What it looked like,” writes journalist Erin McClam, “was not so much an alphabet but a masquerade ball for 26 capital letters that had arrived early, stayed late and gotten into the good liquor.”

The font, which we’ve been calling “Oakleaf,” is a cousin of our Requiem typeface. (These characters aren’t currently available for sale, but keep an eye on this page for updates.) The AP should be posting has just posted more illustrations of the font, but in the meantime here’s the money shot to which the article alludes: the word “Koninklijke,” H&Co designer Andy Clymer’s homage to his alma mater, the Type & Media program at the Royal Academy of Art (Koninklijke Academie van Beeldende Kunsten) in the Hague. —JH

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