Meet Quarto, a new family of display faces.
Dutch Old Styles are marvelous and versatile typefaces, and one of typography’s dominant species. The style, which dates to the late sixteenth century, features a large lowercase, compact descenders, and a dense texture, together making them an excellent choice for setting headlines. We had the opportunity to explore the style when we were commissioned to create an original typeface for Portfolio magazine, a business title launched by Condé Nast, and designed by Robert Priest and Grace Lee. From out of this work comes Quarto®, a new family of display faces for print and web.
In reviewing the historical artifacts that served as a foundation for the project, we decided that Quarto should not record this period style, but rather interpret some of its more intriguing and open-ended ideas. In one typeface, created by a Flemish punchcutter 444 years ago, we found a compelling tension between opposing qualities: dark, gothic strokes were offset by bright, crisp serifs; a forest of vertical stems was punctuated by moments of lavish roundness. This controlled tension became a theme for the project, and would serve us when Quarto left history behind — which would be sooner than usual.
The typeface that inspired Quarto included only a roman alphabet, so beyond the usual effort of designing plausible numbers, punctuation, and symbols, H&Co Senior Designer Sara Soskolne was faced with inventing a sympathetic and historically appropriate italic. (Our Flemish punchcutter, Hendrik van den Keere, worked in a range of styles throughout his career, but apparently never created a single italic.) Also unsupplied by the historical record were any suggestions about how to design additional weights: “boldface” is a nineteenth century concept, unknown to sixteenth century typefounders, and one of the reasons that contemporary Old Style faces often have either a small range of weights, or none at all. Quarto pushes beyond bold into black, offering a spectrum of styles that preserves the design’s fire and intensity throughout.