Made with Cloud.typography

Navigator Logistics

Endearing animations and meticulous type strike just the right tone in this small site for an international company.

When Navigator Logistics, a forwarding service company in Finland, brought on designer Nigel Payne to update their site, the collaboration resulted in a fresh design full of crisp typography and lively illustrations. “Right from the get-go, I knew the site’s illustrations were going to be in a limited color palette, and line-based,” said Payne. “I wanted a typeface that paired nicely with the technical blueprint style, but also had a little fun about it. Gotham Rounded felt just a little younger than his older, more sober brother, Gotham.”

Payne built the site around a compact palette, using just two weights of our Gotham Rounded ScreenSmart family. Though ScreenSmart fonts are engineered specifically for text sizes, Navigator Logistics uses them with equal success in headline sizes, using CSS letterspacing to manage the fonts’ fit, coaxing lovely voices out each style.

The site uses subtle changes in typography, illustration style, and animation to distinguish three discrete sections, presenting an overview, a list of capabilities, and contact details within a single page.

For mobile users, CSS media queries not only reshape the grid and eliminate discretionary details, but introduce buttons for calling the company directly — a smart use of the medium, and a thoughtful detail for users. —NW

For Immediate Release

October 25 has been designated World Pasta Day, and as part of typography’s contribution to this important initiative, we’re pleased to share the following: an excerpt from the typeface “Nr. 941. Dubbelmittel (corps 28),” as it appears in Berlingska Stilguteriet Stilprof, a type specimen book from the Berlingska type foundry of Lund, Sweden, circa 1900. It is a dimensionally extruded ring accent, shaped like a piece of rigatoni.

This concludes our contribution to World Pasta Day. See you in 2011. —JH

Adventures in Kerning

For most, travel is about discovering new cultures, exotic foods, and beautiful landscapes. And we’re all for that, certainly. But for type designers, the secret fun of going abroad is watching a new language in action, with its own particular (or peculiar) behavior. In an oft-repeated moment of type geekery, I snapped this street sign in the Gamla Stan area of Stockholm, with its rare “Yx” pair.

Unanticipated, combinations like this can derail the rhythm of a typeface. Kerning can correct it, but only one pair at a time: it’s an exacting and lengthy procedure. To inform that process, one of our behind-the-scenes projects has been to gather spelling oddities from around the world, lest our fonts get stumped by them. (Really, I wasn’t kidding about being a type geek.) I’ve found, among many many others: Kv in Kvivlax, Finland; Qw in Qwilk and Yb in Ybbsbachamt (both in Austria); and Qq in Qquecalane, Chile. And who knows? They might be nice places to visit too. If you’re visiting any of them and encounter any good signs, send us a photo. We’ve already heard from a designer in Vestfjorden, Norway. —TFJ

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