The New Archer Heavyweights

We’ve seen designers choose Archer for everything from wedding invitations to movie titles. Archer has a natural affinity for book jackets and product packaging, and developers have made great use of Archer ScreenSmart on the web. And some of Archer’s most unexpected performances have been among its best, delivering brand identities for news outlets, department stores, and multinational banks. The more designers have done with Archer, the more they’ve wanted to do with it, and the more we’ve wondered what else might be possible. So eighteen months ago, we returned to the drawing board.

New Voices

Archer was designed to be charming, a delicate book face that never raises its voice. Increasingly, we’ve seen designers coaxing new moods out of Archer, tightly letterspacing its boldest weights to achieve a more boisterous tone. Seeing the potential for a more graphic Archer, we explored how heavy the fonts might go; the answer is a lot heavier. So today we’re introducing Archer Black, Extra Black, and Ultra, each in roman, italic, and small caps, pushing the Archer family to a total of eleven weights. These new styles offer a wealth of new voices: now the ever-polite Archer can be exuberant, adamant, jolly, rustic, solemn, sporty, and vibrant.

New Textures for Text

Archer has always performed in both text and display sizes, a tradition we’ve continued with today’s new styles. The new Archers are vivid at large sizes, and clear in text — and they’re outfitted with all the trimmings needed to articulate content. The new Archer 3 Pro contains small caps, tabular figures, fractions, and even numerical indices. And if you’ve been using Archer’s heavier weights for text, now you use these heaviest weights for emphasis: just as you’ve paired Archer Book and Bold, you can now pair Archer Bold and Ultra.

New from H&Co: Vitesse

Please welcome Vitesse®, a new slab serif in twelve styles.

Slab serifs are one of typography’s most vibrant categories, yet they remain dominated by two ancient forms: the nineteenth century Antique, and the twentieth century Geometric. Both are vital and living genres — we’ve explored each of them, in our Sentinel and Archer type families — but what of the twenty-first century slab? Vitesse revels in the tension between organic letterforms and mechanical grids, and offers designers a distinctive new voice that’s suave, confident, and stylish. Engineered for responsive handling and a sporty ride, Vitesse is now available, starting at $199.

Introducing Sentinel

Is any typeface more in-the-know than a Clarendon? These smart looking slab serifs have the timeless style of a charcoal gray suit, or a well-chosen pair of horn-rimmed glasses: they’re approachable, welcoming, and effortlessly persuasive. Yet they’re tough to use — out of the question for setting text — because they lack italics.

Enter Sentinel®, a new slab serif from Hoefler & Co. A new take on this lovely and useful style, Sentinel is a refreshingly complete family in twelve weights (Light through Black, with italics throughout) that’s designed to shine in sizes both large and small. Featuring text-friendly features like short-ranging figures, and our Latin-X® character set for extended language support, H&Co is delighted to present the entire Sentinel family for just $199.

Introducing Archer

We’re delighted to introduce Archer®, a new slab serif in forty styles. Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm. Romans and italics in eight weights each, including a delicate hairline for display work, and featuring small caps, fractions, tabular figures, and our Latin-X® character set for extended language support. Now shipping in OpenType, with prices starting at $149, plus special savings when you order two or more Archer packages.

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