What Was Next

Most of the talks that we’ve given are lost to the sands of time, but this afternoon I was happy to discover that one of our favorite presentations lives on. For the AIGA Design Conference in Denver, we were asked to meditate on the topic of “What’s Next,” for which we presented a study of typographic history — and why the ‘historical revival’ might be a twentieth century idea whose time has passed.

The AIGA has posted the audio of our talk, which tracks with the images above; it runs about 45 minutes, including some questions from the audience, in which Tobias reveals some of the unpublished developmental names of Gotham. Also keep an ear out for two provocative concepts: a French wine scholar offers a pithy gloss on experimentalism, and a certain type designer defines “the underpants-on-the-head school of revivalism.” —JH

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