Forza. Articulate meets assertive.
Succinct geometries make for an expressive type family that’s ardent, disciplined, shrewd, and commanding.
Some of the world’s most complex typography can be found in magazines. Their formal requirements are daunting — even the simplest magazine includes listings, tables, complex navigation systems, and painterly display typography — but even more daunting are the multitude of editorial voices that they require. A title such as Wired might take “technology” as its theme, but it covers technological topics from cultural, political, commercial, social, and philosophical perspectives. Science requires a different voice than science fiction, as do lofty prognostications and down-to-earth service pieces. The title that includes all of these needs an especially acrobatic family of fonts.
When Wired commissioned us to design a sans serif companion to Vitesse, our square-shouldered slab serif typeface, it was an irresistible challenge. Square sans serifs have always been among typography’s most wooden designs — too often they can be cold-blooded, crude, gimmicky, or simply bland — and without care, a mechanical typeface might seem unsubtle, too obvious a choice for a magazine concerned with technology.
Like all square sans serifs, Forza appears to be made from an abridged kit of lines and curves. We outfitted the typeface with a much larger and more sophisticated visual vocabulary, to ensure that common casualties like the lowercase a (plus definite victims §, £ and €) could be rendered in a style consistent with the rest of the design. These same subtle complexities allow the design to extend to a broad range of weights, from a crisp Thin to a muscular Black, with matching italics throughout. And to help Forza withstand passing fads, we allowed its forms to reference a century’s worth of good ideas, from sources as disparate as early engraved postage stamps, and enamel signs on Italian railways. With care, these moods can be coaxed out of Forza, lending extra versatility to this expressive family of thoroughly modern typefaces.