Gotham Narrow

A new and economical Gotham, specifically designed for text.

Typefaces whose letterforms are rooted in the square and circle are known as "geometrics," and they're one of typography's great paradoxes. Their wide proportions and open shapes make them easy to read at text sizes, and a well-designed geometric can reinforce this clarity through careful attention to the design's internal proportions as well. (Gotham's large lowercase has dilated features, succinct ascenders and descenders, and a generous fit, which combine to make Gotham especially clear at text sizes and below.) But because geometrics are wider than average, they can be difficult to use in narrow columns, which is exactly where text most often appears.

With this puzzle in mind, we set about designing a companion for Gotham that would be specifically tuned for text settings. As important as the goal of improved space-efficiency was our desire to preserve Gotham's personality, a special challenge in a compact proportion that doesn't allow the pure geometries of Gotham's circles and squares. The result is Gotham Narrow, a font that's compact without feeling squeezed.

Using Gotham Narrow

Gotham Narrow for Publications

Publications

Editorial designers will find Gotham Narrow versatile at any size. The core weights in the Gotham Narrow 1 package (Light, Book, Medium and Bold) flourish in text, and include the tabular figures and fractions necessary for even the most demanding applications. In larger sizes, both these styles and the extreme weights in the Gotham Narrow 2 package (Thin, Extra Light, Black and Ultra) are great for headlines.

Gotham Narrow for Websites

Websites

Its clarity and space-efficiency also make Gotham Narrow useful online. We use Gotham Narrow Book throughout this site for captioning illustrations, where it anti-aliases crisply at a height of 9px. Because Gotham Narrow's widths vary only slightly with weight, they're useful for site navigation that includes rollovers: in a link's "hover" state, replacing a lighter weight of the font with a heavier one won't noticeably affect the width of the text.

Gotham Narrow for Posters & Book Covers

Book Covers & Posters

Gotham Narrow is a natural choice for both book covers and posters, whose trim sizes echo the proportions of the fonts themselves. The Gotham Narrow 2 package includes the family's most dramatic weights, the elegant Thin and Extra Light, and the painterly Black and Ultra. But all sixteen styles of Gotham Narrow are responsive to subtle changes in composition, making them an especially expressive collection of fonts for display.

Gotham Narrow for Branding

Branding

For brands that already use Gotham, adding Gotham Narrow is an ideal way to extend the versatility of the brand without compromising its guidelines. As a stylistic alternative, Gotham's new widths can be useful for signaling line extensions and accessories. And in visual merchandising and product packaging, Gotham Narrow's space-efficiency can make it indispensable for secondary typography such as ingredient lists, legal indicia, and other legislated markings.

Buying for 1 computer?

Save an additional $100.00 for every two Gotham Bundles you buy!

Features

  • View details.

    Four Widths. New additions: Gotham now includes four different widths, from regular to condensed, each style paired with a matching italic.

  • View details.

    Range. Without sacrificing its appeal at display sizes, Gotham has been crafted to flourish in text sizes as well.

  • View details.

    Voice. Friendly without being folksy, confident without being aloof, Gotham’s many moods run from hip to nostalgic to brash to eloquent.

  • View details.

    Numerics. For tables and charts, Gotham's core styles include a “Numeric” range that contains tabular figures, fractions, and extended symbols.

  • View details.

    Language Support. OpenType editions of Gotham contain our Latin-X™ character set, covering more than 140 languages throughout the world — including all of Central Europe.

What‘s Inside

Related Packages

Hoefler & Co. Suggests…
Gotham with Mercury Gotham with Mercury Gotham with Mercury
Gotham with Numbers Gotham with Numbers Gotham with Numbers
Gotham with Whitney Gotham with Whitney Gotham with Whitney
Gotham with Didot Gotham with Didot Gotham with Didot

Your project exceeds the 1,000k limit, so your changes have not been saved.

Try adding fewer fonts, fewer styles, or configuring the fonts with fewer features.