Clarity that invites and sustains.

Since the brief for Whitney included a range of signage applications, its forms were shaped with both distance reading and material fabrication in mind. Each of Whitney’s design strategies serves the font in both two and three dimensions.

Whitney: Active Terminals

Active Terminals

A careless design motif can doom a sans serif to either blandness or eccentricity. Whitney’s visual themes are quiet but insistent, its steady use of the same recurring angle helping to give small size text a lively hum, and producing in larger sizes a subtle but identifiable feature of the design.

Whitney: Articulate Branchess

Articulate Branches

Heavy strokes that intersect at right angles produce the illusion of swelling, an effect that worsens with the application of ink. But intersections that are overly attenuated can be difficult to maintain throughout a range of weights — and can yield a dimensional letterform that’s impossible to fabricate. Whitney’s branches are carefully planned to resist distortion or material weakness, producing letterforms that are stable over a wide range of sizes and applications.

Whitney: Generous Counters

Generous Counters

All of Whitney’s design themes — squarish curves, articulate branches, and extroverted terminals — are in the service of creating large counters. These large interior spaces maintain the font’s clarity at small sizes, helping defend against the effects of limited resolution (whether it’s a shortage of pixels or an abundance of ink.)

Features

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    Economy. Whitney was designed to work in crowded environments, so its shapes are especially space-efficient in text sizes.

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    Clarity. The brief for Whitney included a range of signage applications, so its forms were shaped with both distance reading and material fabrication in mind.

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    Indices. Whether it’s enumerating the steps in a recipe or marking key places on a map, a set of circled numbers comes in handy. The Whitney Index package includes these, pre-made, in sixteen different styles.

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    Numerics. For tables and charts, each of Whitney’s styles offers a companion “Numeric” range that contains tabular figures and fractions.

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    Stylistic Sets. Whitney uses an advanced feature of OpenType-savvy applications, allowing designers to transform the look of the font with a single click.

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    Multiscript Language Support. New for 2010, OpenType editions of Whitney now offer our most international character set, with Latin-X™, Cyrillic-X™ and Greek variations that cover more than 200 languages worldwide.

Related Packages

Hoefler & Co. Suggests…
Whitney with Mercury Whitney with Mercury Whitney with Mercury
Whitney with Chronicle Whitney with Chronicle Whitney with Chronicle
Whitney with Gotham Whitney with Gotham Whitney with Gotham
Whitney with Archer Whitney with Archer Whitney with Archer

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