Crowd control.

Typefaces designed for extended reading need to be narrow enough to work in congested environments, yet energetic enough to encourage extended reading. Here’s how Whitney does it.

Whitney: Maximal Lowercase

Maximal Lowercase

A font that’s expected to perform in small sizes naturally does well with a large lowercase, which helps it look bigger than it really is. Whitney’s ascenders and descenders are compact enough to allow for tight leading, but long enough to create shapes that help define the proportions of the lowercase.

Whitney: Extroverted Terminals

Extroversion

Some of the world’s most common sans serifs have stroke endings that point inward, a technique that makes for handsome letters but ugly words. Whitney’s stroke endings point outward toward their neighbors, a “social” attitude which helps bind letters into more coherent wordshapes, and guides the eye along the line. These horizontal gestures also allow Whitney to comfortably accommodate more weight than many sans serifs, since even its heaviest strokes are never in danger of turning inwards.

Whitney: Compact Widths

Compact Widths

Because Whitney’s extroverted forms invite more white space into each letter, they make it possible for the letters themselves to become narrower — without ever feeling narrow. Whitney’s compact proportions are vital in tight columns, especially when the family’s heavier weights are used.

Features

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    Economy. Whitney was designed to work in crowded environments, so its shapes are especially space-efficient in text sizes.

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    Clarity. The brief for Whitney included a range of signage applications, so its forms were shaped with both distance reading and material fabrication in mind.

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    Indices. Whether it’s enumerating the steps in a recipe or marking key places on a map, a set of circled numbers comes in handy. The Whitney Index package includes these, pre-made, in sixteen different styles.

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    Numerics. For tables and charts, each of Whitney’s styles offers a companion “Numeric” range that contains tabular figures and fractions.

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    Stylistic Sets. Whitney uses an advanced feature of OpenType-savvy applications, allowing designers to transform the look of the font with a single click.

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    Multiscript Language Support. New for 2010, OpenType editions of Whitney now offer our most international character set, with Latin-X™, Cyrillic-X™ and Greek variations that cover more than 200 languages worldwide.

Related Packages

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