Whitney: clear for signage, compact for print.

A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.

Typefaces for catalogs and brochures need to be narrow enough to work in crowded environments, yet energetic enough to encourage extended reading. But typefaces designed for wayfinding programs need to be open enough to be legible at a distance, and sturdy enough to withstand a variety of fabrication techniques: fonts destined for signage need to anticipate being cast in bronze, etched in glass, cut in vinyl, and rendered in pixels.

While American “gothics” such as News Gothic (1908) have long been a mainstay of editorial settings, and European “humanists” such as Frutiger (1975) have excelled in signage applications, Whitney bridges this divide in a single design. Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances. And Whitney’s extensive language support, covering more than 200 languages worldwide, has made it a mainstay of diversified brands that require localized typography.

Whitney ScreenSmart: High-Performance Webfonts

Whitney ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts’ fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Whitney ScreenSmart is equipped with a set of detailed instructions called “hints,” which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.

Features

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    Economy. Whitney was designed to work in crowded environments, so its shapes are especially space-efficient in text sizes.

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    Clarity. The brief for Whitney included a range of signage applications, so its forms were shaped with both distance reading and material fabrication in mind.

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    Indices. Whether it’s enumerating the steps in a recipe or marking key places on a map, a set of circled numbers comes in handy. The Whitney Index package includes these, pre-made, in sixteen different styles.

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    Numerics. For tables and charts, each of Whitney’s styles offers a companion “Numeric” range that contains tabular figures and fractions.

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    Stylistic Sets. Whitney uses an advanced feature of OpenType-savvy applications, allowing designers to transform the look of the font with a single click.

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    Extended Language Support. All editions of Whitney include the Latin-X™, Greek, and Cyrillic-X™ character sets, together covering more than 200 languages worldwide.

Related Packages

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