Nicely Done: Purcell Heli-Skiing

With the imminent return of snowstorms to New York, we can't help but mention a wintry website that uses typography to great effect: Purcell Heli-Skiing, who have spent forty years choppering more than 50,000 adventurous skiers and snowboarders to the Purcell Mountains of British Columbia. The website, designed by Ontario-based They, plays with the scale of its typography in a thoughtful and deliberate way. Text faces Gotham SSm and Sentinel SSm are used throughout, punctuated by the lighter weights of Tungsten Light in all caps, creating a monumental but hushed tone that evokes the striking terrain itself. —NW

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