I recently had the privilege of speaking at the third annual Typographics conference, an event organized by the Type@Cooper program at The Cooper Union, to share a new project with fellow designers. While visually this new typeface would be unlike anything we’ve ever done before, in many ways it’s the quintessential H&Co project, taking on many of the themes that have characterized our work over the past twenty-eight years. It pokes at the perimeter of the “type family” as it’s commonly understood (much like Hoefler Text, The Proteus Project, Knockout, Numbers, and Nitro), it meditates on the relationship between formality and informality in typography, like Ideal Sans, The Historical Allsorts, Archer, and Operator; it looks for clues in the observable world about how people interpret letterforms, like all of our typefaces, from Shades to Gotham.
The conference has just posted the video of the talk, which I’m pleased to share with those who were unable to attend. And attached below are my lecture notes, which may make up for my double-time performance: already someone who speaks too quickly, I’d mistakenly planned a forty minute lecture for a twenty-five minute slot! —JH