Introducing App.typography

Now you can use the H&Co fonts you love to publish apps, digital publications, eBooks, and more. Meet App.typography, the simple font licensing solution for digital publishers.

App developers lavish such care creating thoughtful, lovely experiences, places where users can return again and again, and always feel at home. For all the time we spend browsing the web, we’re spending more and more time using our devices’ native apps, a trend that’s poised to continue with the arrival of mobile-minded projects like Facebook Instant Articles and Apple News. The one thing that all mobile experiences have in common is type, making it more important than ever to get the type right — to use the right fonts to create the sophisticated, expressive environments that users deserve.

We’ve long worked with our clients to bring typography into the mobile space. For some, it means developing cross-channel typography that aligns their print, web, and mobile products; for others it means choosing fonts that solve problems, and help shape the user experience from the outset. We’ve found that the needs of designers, developers, publishers, news organizations, institutions and brands are all a little different, but what everyone wants is for type to be functional, and for licensing to be painless. We want these same things, and more: we want to furnish app developers with the same high-quality tools available to print and web designers. We want developers to have access to everything that a font family has to offer, to be free to match the font to the medium and the experience, and to be relieved of having to count styles, platforms, or downloads. In short, we want to do everything for app developers that Cloud.typography did for web developers, allowing people to use their existing H&Co libraries in a whole new way.

Meet App.typography.

App.typography is a service that enables you to publish apps, digital publications, or eBooks that incorporate any of the H&Co fonts you’ve bought for your computer. It’s a new model for licensing fonts, one that’s based not on the number of font styles that you choose to embed, but the number of titles that you publish.

For developers, App.typography means the freedom to choose from whichever fonts you’ve bought, including as many styles as necessary to create the perfect experience. We’ve defined “an app” in the broadest possible way, so that the product you create for iOS, Android, and Apple TV — even if the versions for the Apple Watch and the Samsung Galaxy Tab don’t share a single line of code — is covered by a single App.typography subscription.

For publishers, App.typography offers the ability to port your existing typography to digital publications and eBooks, to distribute these in a vast array of different formats, and to cover all of the books that you publish under a single imprint. Use as many fonts as you’ve purchased, to publish as many books as you like, and see them downloaded as many times as possible, all with a single App.typography subscription.

The Fonts

An App.typography subscription covers all the H&Co fonts you’ve purchased for your computer, and all the fonts that you buy in the future. This extends to the entire H&Co library of more than 1,300 styles, including our nineteen families of ScreenSmart fonts that are specially designed for the screen. You’ll find countless solutions for app design in the H&Co library: fonts with tabular figures for game scores and activity timers, compact fonts for narrow columns, and high-performance text faces for extended reading. Spend some time at Discover.typography if you’re looking for inspiration, or get started with App.typography today.

Use Fonts in Email

Now you can use Cloud.typography to style email campaigns with your favorite H&Co fonts.

Designers who love type want to use it everywhere. And that’s an obsession that perfectly aligns with what clients need: why not brand all of a company’s communications consistently? Subscribers to our Cloud.typography service, who use H&Co fonts for their web and mobile communications, have recently begun asking about extending their typography to email as well. So we’re delighted to announce that starting today, all Cloud.typography subscriptions now include the ability to use fonts in email campaigns. We’re pleased to offer yet another way to use the power of typography to extend a brand’s voice.

A distinctive, high-quality typeface helps email stand out.

For many companies, email is the most direct way to communicate with their customers. It’s a critical part of any marketing strategy, but still a tough puzzle to crack: while people check their email constantly, and one-third of marketers say their subscribers read most of their email on mobile devices, nearly two-thirds of companies are looking for new ways to improve email personalization. It’s harder than ever to make email stand out — which is where the right typeface, chosen with care, can help. Now, your email campaigns can take part in everything that makes your brand unique, including its typography.

With Cloud.typography, readers of email can experience the same high-quality screen typography that they’ve come to expect from H&Co fonts on the web. Because email uses type at text sizes — and often, features so much text — email campaigns are the perfect place to use H&Co’s ScreenSmart fonts that are optimized for reading at small sizes. Take a look at our growing collection of ScreenSmart fonts specially tuned for text sizes, and then log in with your Cloud.typography subscription, where you’ll find an option for “email campaigns” included in all of your webfont projects.

Now, your email campaigns can share the same branding as all of your other communications.

Email is still a new frontier for typography. On the reader’s side, support for fonts is limited, but growing: many desktop and mobile apps like Apple Mail and Microsoft Outlook support webfonts, but most browser-based clients like Gmail don’t. In other words, a branded email sent to a gmail.com address will render with webfonts if it’s being read in an application like Mail or Outlook, or on the mail app on the owner’s iPhone, but it won’t show the branded fonts if it’s being read inside a web browser. But as always, Cloud.typography won’t interfere with your message getting through: when someone reads a branded email in an application that doesn’t support webfonts, they’ll simply see it appear using the same system fonts that you’re using today.

Cloud.typography uses your available pageviews to satisfy email opens, with each open counting as a single pageview. You’ll find more information in our email FAQ, and some best practices for using fonts in email in the Cloud.typography user guide. If you’re using H&Co fonts in your other communications but aren’t yet a Cloud.typography subscriber, join today and you’ll have instant access to all the H&Co fonts you’ve ever purchased in the past, without the need to buy them again. Subscriptions start at $99/year.

We’re excited to offer designers a new tool to both elevate their typography and expand their reach. Fonts are the foundations of so many memorable experiences, and we’re glad to see H&Co fonts playing yet another role in the ways that successful and timeless brands communicate. —H&Co.

Webfonts with Stylistic Sets

Now there’s a way to transform your web typography at the touch of a button: introducing Stylistic Sets for webfonts at Cloud.typography.

In search of the perfect form for each of a font’s thousands of characters, typeface designers sometimes encounter questions that have more than one answer. Perhaps a flowery capital Q captures a font’s elegance, but one with a shorter tail is more practical when there’s no room for flourish. Perhaps a smart and serious typeface suddenly becomes cool and playful, with a subtle alteration to its lowercase a. H&Co loves making typefaces that offer different voices, and ones that anticipate and solve problems, which is why we’ve long furnished our desktop fonts with alternate characters that offer designers stylistic and functional options. Starting today, Cloud.typography users can achieve this same sophistication on the web, fine-tuning webfonts using a powerful OpenType feature called stylistic sets. Uniquely, we’ve implemented this feature so that it works not only in cutting-edge browsers, but in all browsers that support webfonts, so that your typographic preferences can be a fundamental and consistent part of the way you work with type.

At its simplest, a stylistic set replaces one character with an alternate form, such as the optional “single-storey” lowercase a available in Gotham, above. Activating this option affects not only the letter itself, but all of its related forms, including the à accent seen here. Usefully, Cloud.typography automatically makes this same change across all of a family’s styles, a welcome bit of housekeeping in a sixteen-style family like Gotham:

These adjustments are known as stylistic sets because they allow related transformations to be grouped together and controlled by a single switch. The “curly commas” option in the Whitney typeface affects not only the comma, but the semicolon, and both the open and closed forms of the single quotes, double quotes, and baseline quotes. The ability to manage complex adjustments with a single checkbox makes it easy to ensure consistency across your typography: not everyone would guess that turning on Whitney’s flat-sided M would change not only the capital and small cap forms, but also the symbols for trademark (™) and servicemark (℠).

Each of our type families has different stylistic sets, inspired by the natural properties of the design. There are versatile typefaces such as Surveyor in which common characters like f and g can be dramatically reshaped, straightforward headline faces like Tungsten Rounded that let you fine-tune details as esoteric as the percent sign, and exuberant display faces such as Landmark that include five different mechanisms for managing accents. Our Stylistic Sets FAQ details the things that await you in the H&Co library, a few highlights of which appear below. On behalf of our type designers who devise these characters, and the Cloud.typography team who brought this work to the web, I look forward to seeing what you build with these new tools! —JH

Cloud.typography Browser Support Now Goes to 11

Cloud.typography now supports even more integrated browsers, like the ones built into web development tools and mobile apps.

Cloud.typography is designed to identify the type of browser viewing a web page, and to respond with exactly the right kind of fonts. This offers advantages in terms of both render quality and filesize: IE6 for Windows gets the additional help it needs to render small type crisply, and Safari for iOS gets fonts that aren’t encumbered by excess data. Now, we’ve supplemented Cloud.typography’s long list of browsers and font types with a safety net, designed to deliver industry-standard woff files to any browser it doesn’t recognize. As a result, you’ll now see webfonts in new places, from the browser built into the Google app for iOS, to the preview tool inside Coda, the great web development app from Panic.

Best part: there’s nothing you need to do. All of these updates are already online, and delivering for every Cloud.typography project. Enjoy! —NW

A New Way to Discover Typography

Something new from the designers at H&Co.

A font’s shapes might be designed, but its personality is discovered. It’s only in its natural habitat, surrounded by other typefaces, that a font truly develops a unique voice. For the designers at Hoefler & Co., designing with a font — even while it’s still being drawn — is a vital part of the creative process: seeing how a font performs, especially in the company of other typefaces, helps us better understand its character, articulate its purpose, and perfect its voice.

Starting today, we’re going to be sharing some of these explorations on a new site at Discover.typography.com. You’ll find typography that’s inspired by the things that delight us, and typography that reveals the techniques we’ve learned for achieving different moods. Discover.typography is a new way to experience type, an environment that makes it easy to identify typefaces, see them up close, and get to know their many subtleties. Check it out, on your phone, tablet, or computer, and let us know what you think! —JH

Use Fonts on iOS!

Now you can install H&Co fonts on your iPhone and iPad, and use them in applications that support fonts.

Great mobile apps like Pages, Numbers, and Keynote make it easier than ever to use your iPad and iPhone not just to consume content, but to create it. Typography, a long-missing piece of the puzzle, just got a lot better: starting today, your iOS 7 devices can use all the Hoefler & Co. fonts you’ve ever purchased, and you can install them directly from this site. Free.

Using Safari on your iPad or iPhone, head over to your Font Library page. You’ll see a list of fonts you’ve licensed for your computer, each with an add to device link that installs them directly into your mobile device. Managing fonts on iOS is easy — you’ll find more information about it in our FAQ. Enjoy!

Pages on the iPad, using Tungsten, Gotham, Sentinel, Surveyor, and Whitney.

Fonts by Hoefler & Co.

We’re marking the change to H&Co with some updates to our font library, some new features on the site, and some good news for app developers.

Improved mobile fonts

We’ve remastered all 1,094 fonts in our library to deliver even more consistent performance across desktop, web, and mobile environments. In the past, we’d supplied app developers with special “mobile” versions of fonts built for iOS and Android — but starting today, any fonts you purchase for your computer will be the same ones you’ll use when developing mobile apps.

Free updates for desktop fonts

We’re building a new feature for the site that makes it easy to download your past purchases any time you need them, and to ensure that you always have the latest versions of our fonts. Today we’re rolling this out to our Cloud.typography subscribers, and soon we’ll be making it available to everyone. If you’re a Cloud user, log in and go to Your Font Library under the “Welcome” menu, and you’ll be able to see your entire font collection, and download the latest versions of any fonts you’ve licensed for your computer.

Streamlined app development

We’ve changed our licenses to make life a little easier for app developers. In the past, developers needed two kinds of licenses: an End-User License to use fonts on their computers, and a separate App License to embed these fonts in their apps. We’ve rewritten our EULA so that anyone buying a computer license can now use these fonts to develop apps, without any separate paperwork. App Licenses are needed only when publishing an app, something our licensing group can help arrange for you or your clients.

Fly Delta, Readability, QuizUp and Threes, featuring our Whitney SSm, Sentinel SSm, Gotham SSm, and Premium typefaces.

We’d like to thank all the designers and developers who’ve made our typefaces a part of your fantastic work. As people who are obsessed with designing fonts to solve problems, we love seeing all the ways you’ve used our fonts to improve familiar experiences, and create entirely new ones. We can’t wait to see what’s coming next. —JH

New at Typography.com

We’re starting off the new month with some enhancements to site, and some good news for web developers. Here’s what’s happening.

Answers: Search and FAQ

We took the occasion of writing a new Webfont FAQ to polish up our site search tools: you’ll find both resources available here. In addition to some guided tours of topics like licensing and troubleshooting, you’ll find updated answers to questions about publishing apps, making PDFs, and more. Since the tool searches across the entire site, look for some colorful surprises, in case you just happen to be searching for poodle’s paws, lightning bolts, Tupac Shakur, Zipf’s Law, or any of the three places we mentioned Steve McQueen, which science can’t explain.

Larger Desktop Licenses

We’ve been delighted to see organizations of every size adopt Cloud.typography, from independent developers subscribing at $99 to high-traffic websites who measure visitors in the billions. In keeping with the range of webfont subscriptions we offer, today we’re expanding the range of desktop licenses that can be purchased online: starting today, you can license fonts online for as many as 250 computers. As always, our sales office is happy to assist organizations who need even bigger licenses. Drop us a line.

Webfont Domains

One of Cloud.typography’s highlights is that it lets you deliver webfonts to an unlimited number of domains. We’ve heard from designers who enable a single domain such as example.com that traffic to www.example.com is blocked, because the www hasn’t been explicitly included. Starting today, every time you add a domain, the www subdomain is automatically whitelisted, and vice versa: adding www.example.com whitelists example.com as well. If you’re grappling with an especially gruesome list of subdomains, you can use the asterisk as a wild card to authorize them all, by adding *.example.com. There’s more about this in the Cloud.typography User Guide.

We’re hiring!

The best news of all: we’re hiring! With Cloud.typography up and running, and the next generation of web applications in the works, it’s a great time to join a small and dedicated team of obsessives, and to build things for an audience who appreciates good design. This is a full-time position in our New York office, open to US citizens and others with authorization to work in the US. Tell your friends. —JH

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