What are “HTF” and “H&FJ?”

They’re H&Co’s previous names. Designer Jonathan Hoefler founded the company in 1989 as The Hoefler Type Foundry (colloquially “HTF”) — and The Hoefler Type Foundry, Inc. has remained the registered name of the business ever since. We operated under the d/b/a Hoefler & Frere-Jones (“H&FJ”) from 2006–2013, and rebranded as Hoefler & Co. (“H&Co”) in 2014.

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