What’s the correct way to refer to your company?

The company is called “Hoefler & Co.” or “H&Co” for short. Hoefler is pronounced HEFF-lur, although we’re not particularly fussy.

Designer Jonathan Hoefler founded the company in 1989 as The Hoefler Type Foundry (colloquially “HTF”), and The Hoefler Type Foundry, Inc. has remained the registered name of the business ever since. We operated as Hoefler & Frere-Jones (“H&FJ”) from 2006–2013, and rebranded as Hoefler & Co. in 2014.

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