Mercury: high performance meets high style.

The product of nine years’ research and development, Mercury Text is a family of high-performance text faces designed to thrive under the most adverse conditions.

Even while the headline font Mercury Display was still on the drawing board, we suspected that many of its ideas might someday lend themselves to a good text face. Mercury’s compact proportions and clear gestures would naturally reproduce well in small sizes, and we imagined that its spiky geometry and taut curves could make text sparkle. Alexander Isley gave us the opportunity to explore these possibilities in 1999, when he asked us to solve an interesting problem for the New Times newspaper chain.

Newspapers are one of typography’s most challenging environments, not only because their high-speed presses coincide with pulpy papers and thin inks, but because they contain so many different kinds of information — arranged in countless ways — that are composed not by designers but by software. The New Times faced all these difficulties, plus one more: its eleven weekly editions were printed in different regions, each of which was subject to different atmospheric conditions on press. We were asked to consider the idea of a type family whose design could anticipate and counteract these differences, so that formats developed for the Phoenix edition could be deployed in Miami as well.

We designed Mercury Text in a series of grades, sibling members of a type family which share the same underlying geometry, but offer different degrees of darkness on the page. (Unlike the weights of a type family, which grow progressively wider as they get bolder, a font’s grades increase in color without affecting copyfit.) For the New Times, this meant that different regional editions could use different grades to counteract the local conditions of each press, in order to achieve the same end result. In other media, grades offer the ability to separate typography from its physical substrate, so that the type-warping effects of handmade paper, roll film, flat-panel monitors, or retroreflective sheeting can be all corrected for in the font itself.

A year of press-testing ensured that Mercury Text would perform under the most adverse conditions, and in the widest range of formats. Its proportions were fine-tuned to suit those of the news column (offering space-saving advantages in any setting) and its styles were remastered with common editorial functions in mind. Another year spent studying more than 3,800 examples of informational typography in different publications ensured that the fonts’ character sets included all the numeric and graphic symbols necessary to tackle every part of even the most demanding project.

Mercury ScreenSmart: High-Performance Webfonts

Mercury ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts’ fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Mercury ScreenSmart is equipped with a set of detailed instructions called “hints,” which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.

Get all four grades of Mercury Text for less than the cost of two!


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    Grades. Because type reacts to paper, Mercury has been produced in four different “grades” to give designers total control over their media.

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    Efficiency. With the hardscrabble environment of the newspaper column in mind, Mercury has been designed to be as space-efficient as possible.

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    Range. Mercury’s family tree was carefully planned with actual editorial uses in mind, uses which helped shape the design of its italics, small caps, and boldface.

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    Numerics. For tables and charts, each of Mercury’s styles offers a companion “Numeric” range that contains tabular figures and fractions.

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    Symbols. Mercury contains a wealth of special characters, from directional arrows and pointing fists to ballot boxes and suits of cards.

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    Language Support. Mercury Text features our Latin-X™ character set, covering more than 140 languages throughout the world — including all of Central Europe.

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