Landmark, an architectural letter.

The signature alphabet of one of New York’s most significant buildings becomes a family of clear and colorful display fonts.

For those who understand outdoor lettering as a form of public service, no landmark seems more deserving of its own typeface than Lever House. Designed by Gordon Bunshaft and completed in 1952, Lever House is celebrated for its emphasis on both technological innovation and urban values: it pioneered glass curtain wall construction, the technique that came to define the modern skyscraper, and it used its site to favor aesthetic and social considerations over the raw potential for profit. There could hardly be a project more sympathetic with Hoefler & Co.’s own values, making the opportunity to design a typeface for Lever House an irresistible commission for the then-new collaboration between typeface designers Jonathan Hoefler and Tobias Frere-Jones.

Pentagram’s Michael Bierut developed an identity system for Lever House as part of the building’s 1999 renovation. Instead of selecting a typeface from the world of print, whose origins would have made it a poor match for the mechanical needs and cultural considerations of public lettering, Bierut commissioned a new alphabet from Hoefler & Co. inspired by letters found on the building itself. The words “LEVER HOUSE” on the Park Avenue window had a spare and manifest geometry which was shared by the inscription on the building’s cornerstone, together shaping the direction of the Landmark typeface. Of vital importance was that the typeface succeed in all capitals, in keeping with the architectural aesthetic, and that it satisfy a range of applications and materials, from large-scale steel signs to ADA-compliant elevator panels cast in resin.

In preparation for its release, Hoefler & Co. revisited the original Landmark typeface with additional variations in mind. Thinking about the material qualities of architectural lettering, and how it responds to changes in light and perspective, prompted three new designs: a keen Inline, a contemplative Shadow, and a dazzling Dimensional.

Features

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    Four Styles. The Landmark family is a central theme with three variations inspired by physical artifacts: an Inline, a Shadow, and a Dimensional style.

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    Dynamic Capitals. Originally designed for building signage, Landmark uses strategies that help make capital words especially engaging and vigorous.

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    Perceptual Shading. Landmark’s shadows and inlines take every opportunity to outwit the side effects of mechanical distortion.

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    Language Support. OpenType editions of Landmark contain our Latin-X™ character set, covering more than 140 languages throughout the world — including all of Central Europe.

Hoefler & Co. Suggests…
Landmark with Gotham Narrow Landmark with Gotham Narrow Landmark with Gotham Narrow
Landmark with Verlag Landmark with Verlag Landmark with Verlag
Landmark with Valuta Landmark with Valuta Landmark with Valuta
Landmark with Whitney Landmark with Whitney Landmark with Whitney

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